OCEAN SPRAY EMPLOYS COUPONSTAR TO ENTICE NEW CUSTOMERS USING PRINTABLE COUPON ACTIVITIES

16th October 2007

Ocean Spray attracts new customers and rewards loyal customer base through consumer-printed coupons

Ocean Spray, the leading producer of cranberry juice drinks, dilutes, sauce and dried cranberries has joined up with Couponstar in order to drive awareness of its extended product range through a range of consumer-printable coupons. The coupons, entitling consumers to in-store discounts across the entire Ocean Spray range, are available to new customers via Couponstar’s CouponNETTM platform - a ‘white label’ platform for distributing coupons and vouchers via the Internet - and to existing customers through the Ocean Spray Growers Gazette monthly newsletter.

Despite its strong position at the forefront of the juice drink market, Ocean Spray recognised the need to keep abreast of technological advances in order to maintain its leading position in the market and its reputation for customer excellence. As Kathryn Bardak, Business Development Manager, Ocean Spray, explains, “In a highly competitive market place we are always looking for new ways to meet the demands of our customers and exceed their expectations. Increasingly this requires us to maximise our presence online and offer tangible rewards to our customers.”

Bardak continues. “Couponstar’s technology provides a total solution from the creation of a campaign through to customer service follow-up as necessary, enabling us to engage with our customers on their terms where they expect us to be and iteratively tailor the campaigns to reflect customer feedback.”

As a market leader in the consumer-printable coupon industry, Couponstar’s technology is unique in providing organisations with a proven solution to securely and efficiently issue personalised and trackable coupons via the internet, critically bridging the gap between online marketing and consumers’ offline purchasing behaviour. And, with typical redemption rates of 20% plus - significantly higher than industry averages Couponstar can help brands cost effectively acquire new customers and drive in-store sales.

Bardak continues, “The ability to track and measure the success of a promotion at every point, from click through to the number of consumers opting to print a personalised voucher and, via grocery retailers, those then redeeming the voucher in store, was key to us choosing to partner with Couponstar and they have not disappointed. Real-time updates are regularly supplied to us across all of our live coupons, with an average redemption rate of 18% plus across the coupon offers currently available.”

Following the successful completion of the current campaign on CouponNETTM, Ocean Spray hopes to maintain its position as an innovator in the integrated digital field through further work with Couponstar. As Bardak concludes, “We have a very positive relationship with Couponstar and feel that their offering presents a unique opportunity to interact and reach new and existing customers. As the Internet continues to highlight new opportunities for us we are keen to maintain our relationship with Couponstar and provide our customers with a first-class service.”

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For further information, please contact:
Lisa Williams/Kieran Kent
The itpr Partnership
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