Couponstar expands sales team to support growth in consumer-printable coupons industry

28th of June, 2007
Sam Jenner, formerly of Value Initatives, and Matt Butcher, formerly of PIMS-SCA, join the market leader in internet-printable coupon & voucher solutions.

Couponstar, the UK’s leading provider of consumer-printed coupon marketing and technology solutions, has expanded its sales team with the appointment of two new UK Sales Managers. Sam Jenner and Matt Butcher will be responsible for further growing Couponstar’s UK client base as FMCG brands, publishers and retailers ramp up their existing programs or start to utilise consumer-printed coupons as a means of engaging consumers online in order to drive in-store sales.

Previously Business Development Managers at Value Initatives and PIMS-SCA respectively, Jenner and Butcher bring with them more than 15 years experience between them in Business Development and Sales Promotion, and over 10 years commercial experience in the interactive and marketing industries, working primarily in client facing roles. They have both worked in many commercial positions across a host of leading companies, such as Major Players, and Admedia Ltd.

Commenting on his appointment, Sam Jenner says, “This is an exciting time to be working at Couponstar – brands are realising the potential of consumer-printable coupon technology as a way of engaging with their core audience online in order to drive in-store sales. Couponstar is the acknowledged leader in the consumer-printable coupon market, and I am looking forward to developing new business opportunities and expanding the existing customer base.”

Matt Butcher adds, “Having been previously involved in the provision of risk management solutions to brands, and sales promotion agencies, it is refreshing to come into Couponstar and be able to focus on more creative aspects once again safe in the knowledge that Couponstar’s technology is compliant with the latest industry security standards. With the current emphasis on integrated marketing campaigns, couponing technology is increasingly becoming an essential element of marketing so it is an exciting time to be joining a company who are pioneering this space.”

Oliver Felstead, European General Manager at Couponstar comments, “Sam and Matt’s significant expertise in the business development and interactive sectors is of considerable value in ensuring that Couponstar continues to be seen as the leader within the consumer-printable coupon sector. We are experiencing rapid growth as major brands look to integrate coupon technology into their core marketing programmes, and both Sam and Matt will play an integral role in our continued business expansion.”

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