Aunt Bessie’s partners with Couponstar

Aunt Bessie's has partnered with Couponstar to integrate consumer-printed coupons into its online marketing campaigns, as part of a drive to increase consumer awareness and cross-brand consumption.

Through Couponstar's Couponsolo platform, Aunt Bessie's is able to encourage its customers to sample a new product from the range every two months with the aid of print-at-home coupons.

Every two months a new coupon is made available in the coupon gallery for consumers to select once they have received the newsletter, and each coupon is available until the coupon is printed by an individual consumer or until the campaign print limit is reached.