Management team
Paul D. Keen – Non Executive Director
Before co-founding Couponstar, Paul has owned and managed a variety of established and new business ventures. In 1975, Paul joined TNT Bulkships Limited rising to the position of General Manager in 1983. In 1985, Paul was appointed Executive Director of Ansett Worldwide Aviation Services, a business 50% owned by TNT where he worked closely with Sir Peter Abeles developing the company into the world's third largest operating lessor of new commercial aircraft. In 1993, Sir Peter Abeles and Paul established ABAKUS Aircraft and Aviation Specialists of which Paul is currently the Managing Director. Paul is also the Director of Abakus Elmotech, a company providing electronic monitoring technologies to the corrective services and public health industries. Paul graduated from UNSW with both a B.Science and an MBA.
Steven Boal – Non Executive Director
CEO Coupons, Inc. A former Wall Street and technology executive, Steven Boal founded Coupons, Inc. in 1998 & is responsible for it's strategic and operational direction. Mr. Boal previously served as VP of Business Development for Integral Development Corporation, a privately held Silicon Valley financial software company whose investors include Accel Partners. Prior to that, Mr. Boal was vice president and head of Global Emerging Markets Derivative Technology at J.P. Morgan. Before that, he was president of OptEdge, Chicago-based real-time options, analytics and risk management business. Mr. Boal also held various management positions at TriStar Market Data, most recently running the division of Montgomery Securities. He holds a B.A. from the State University of New York at Albany.
Jared J. Keen – Managing Director
Jared Keen founded Couponstar in 2002 and is responsible for its strategic and operational direction worldwide. Prior to Couponstar, Jared was exposed to an array of different roles in various Australian corporations. In 2000, Jared was responsible for the development of the company intranet at HCF, one of Australia’s largest private health insurers. Prior to that, Jared worked as a Business Analyst for British American Tobacco conducting a diagnostic of the sales & marketing processes & IT systems of the newly merged company (WD & HO Wills and Rothmans of Pall Mall). Before that, he acted as the Quality Management System Manager at Volvo where he led multiple tier 1 projects within the Information Services Department. Jared holds a B.Commerce from UNSW with majors in information systems and management and marketing.
Oliver Felstead - Sales & Marketing Director
Oliver joined Couponstar in 2005 with the task of further developing Couponstar’s presence in the UK. Prior to life growing the online-printable coupon industry and delivering great results for clients, Oliver held a variety of senior positions within the Banking & FMCG sectors. Oliver’s career began as a graduate trainee with Citibank where over 4.5 years he held roles within online banking & services, marketing and corporate relationship management. During this time he helped develop Citibank’s online banking services and launched a new first-to-market online account aggregation service. In 2004, he joined L’Oreal to manage the development of their Graduate & Intern recruitment programme. Oliver holds BSc (hons) Business Administration from Aston University.
Jo Malvern – Product and Marketing Director
Jo joined Couponstar in April 2009 as CouponNET Product and Marketing Director, with a remit to review, re-engineer and relaunch the product as the pre-eminent online brand engagement model in the UK. Prior to joining Couponstar, Jo was Marketing Director at Pigsback.com, the online offers and rewards website. During her 7 years with Pigsback.com she held various roles and was responsible for launching their online research business in Ireland as well as bringing Pigsback.com to both the UK and Canadian markets. Prior to this Jo held various positions within the lifestyle data industry, latterly as Divisional Director for the consumer durables and travel division at Claritas (now Axciom). She is also one of a small number of people to have sailed around the world under sail power. Jo holds BSc (Hons) Business Administration from the University of Bath.
Steve Langley - Client Services & Operations Director
Steve joined Couponstar in March 2010, responsible for the continued development of client services and operations and has a wealth of experience in delivering technology and marketing services. Steve joins us from 10Duke Digital, where he assumed the role of Commercial and Operations Director to provide white label web 2.0 technology solutions including social networking, ecommerce, mobile and video platforms to major entertainment, sporting and high street brands including ATP, Arsenal FC and BBC. He was formerly Director Business Development of Aegon DMS, the world’s largest white label insurance provider and Commercial Director at Mondus, a $300 million European B2B software procurement company. Prior to this he was Group Account Director at Acxiom the leading marketing technology and data agency. Steve has over 18 years “Blue Chip” business development, client management and operational experience. He holds a BSc (Hons) in Applied Biology from University of Plymouth.